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Storytelling numérique

L’art de raconter une histoire
De petites histoires, contes, narration

Le storytelling est une méthode utilisée en communication basée sur une structure narrative du discours qui s’apparente à celle des contes, des récits.

Littéralement : Raconter une histoire.

Le Digital Storytelling est un procédé de narration multimédia qui est conçu grâce à des outils numériques en ligne (tels que Facebook, Twitter, Blog, etc.) afin d’offrir au plus grand nombre la possibilité de raconter des histoires vécues.

Le Digital Storytelling est un nouveau terme, provenant des nouveaux médias pour transformer les histoires ordinaires en expériences émotionnelles multimédias. Ces histoires sont habituellement courtes (moins de 8 minutes) et peuvent être interactives. Le « Digital Storytelling » désigne aussi les nouvelles formes de narrations web enrichies telles que les web-documentaires, les web-reportages, les « web-based stories », les interactive stories, les applications hypertexts, les expériences transmedia. Ce procédé crée des discours de communication enrichis qui sont reliés aux réseaux sociaux type Facebook ou Twitter.

Digital Storyteller

Le digital storyteller est le métier associé à ce type de narration. Aujourd’hui il n’y a pas d’école en France qui donne accès à ce titre. Les personnes exerçant cette activité travaillent dans des agences de communication digitale, ont une culture de la narration et des nouvelles technologies. Il adapte le discours classique sur les nouveaux médias et notamment les réseaux sociaux.

source: Wikipedia


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